WATEC 2013 is now behind us, and we can say that the event was very instrumental in helping Tal-Ya to get to the next stage of the company’s activities.
The media coverage that the product generated was tremendous. Of all the hundreds of products exhibited at WATEC by dozens of companies, Tal-Ya’s tray was the only one that was featured on Israel’s leading morning show on Channel 2. The technology was covered by tech journalist Aviv Lavi, who also showed our clip of how the product works and brought a tray into the live studio.
Tal-ya was also only one of a handful of companies interviewed by leading Israeli business publication Calcalist, and a clip of the interview is featured on the Calcalist website.
But the most important development to come out of the event was the leads and potential business connections that were forged at the event. The company’s main focus now is building an international network of strong local distributors, and at WATEC we met with dozens of potential partners from Kenya to China, Panama to Ukraine, as well as with potential customers and investors.
We expect in the coming weeks to grow our distribution network significantly, and take Tal-Ya’s product offering of crop yield acceleration, and water, fertilizer and herbicide savings, to all corners of the globe.
Check out the clip from the Channel 2 morning show (in Hebrew, Tal-Ya discussion begins at 4:10):
Photo album from WATEC 2013: