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Tal-Ya Wins Best New Product Award at Irrigation Australia Event

Posted on 01/11/2014 by mickey

Tal-Ya trays were formally introduced into the Australian market this month at the Irrigation Australia Conference and Exhibition, which took place June 2-6 at the Gold Coast Convention and Exhibition Centre in Queensland.

Tal-Ya’s product, which is proven to dramatically accelerate tree growth, and save over 50% water, as well as provide organic weed-control, was exhibited at the event by Tal-Ya’s partner in Australia and New Zealand, Irribiz of the ICI Group.

The product won 3rd place in the Best New Product category, against some very stiff competition. According to Brendon Black of Irribiz, “The trays generated a lot of interest at the event, and we got a lot of leads we’ll be following up on in the coming weeks.”

The Irribiz/ICI team

This major event sees the entire irrigation industry together at the largest event of its kind in the Asia Pacific region. The conference and exhibition brings irrigators, suppliers, equipment manufacturers, researchers, water supply organisations, advisers, government officials and policy makers from across the rural and urban irrigation industries.

The conference theme “Water for Life, Future for All” looks to the future of irrigation covering such issues as Sustainable Water Resources for Agriculture, Climate and Cloud based Irrigation Scheduling and Control, alternative Sources of Water for Urban irrigation, Micro Irrigation, Water Regulation and Water Management & Efficiency, Industry Standards and Codes of Practice, Training and Certification – analyzing the impact of issues on both rural and urban communities.

Tagged with: Australia, ICI, Irribiz, Irrigation Australia, Tal-Ya
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Tal-Ya takes center stage at WATEC 2013

Posted on 10/30/2013 by mickey

WATEC 2013 is now behind us, and we can say that the event was very instrumental in helping Tal-Ya to get to the next stage of the company’s activities.

The media coverage that the product generated was tremendous. Of all the hundreds of products exhibited at WATEC by dozens of companies, Tal-Ya’s tray was the only one that was featured on Israel’s leading morning show on Channel 2. The technology was covered by tech journalist Aviv Lavi, who also showed our clip of how the product works and brought a tray into the live studio.

Tal-ya was also only one of a handful of companies interviewed by leading Israeli business publication Calcalist, and a clip of the interview is featured on the Calcalist website.

But the most important development to come out of the event was the leads and potential business connections that were forged at the event. The company’s main focus now is building an international network of strong local distributors, and at WATEC we met with dozens of potential partners from Kenya to China, Panama to Ukraine, as well as with potential customers and investors.

We expect in the coming weeks to grow our distribution network significantly, and take Tal-Ya’s product offering of crop yield acceleration, and water, fertilizer and herbicide savings, to all corners of the globe.

Check out the clip from the Channel 2 morning show (in Hebrew, Tal-Ya discussion begins at 4:10):

Click here for the Calcalist Clip (in Hebrew, interview begins at 0:54)

Photo album from WATEC 2013: